Marketing the 4 p's

This is divided into 4 parts

Product: What do I sell?
Are given to know the characteristics and the benefit of the customer product. need defined the satisfies of his customers. may be a product, service or a combination of both. must be set if the product is nuclear or extended. The nuclear: it is exclusively the product. The extended: covers the added value of the guarantees, additional services and packages.

promotion: how the clients will know and buy it?
Within the promotion can make announcements on radio, television, internet or newspapers. You may advertise in telephone directories. Telemarketing to offer their services or products. Participation in trade fairs.

Place: How are they will get?
Define if you deliver your products directly or through distributors.
Select whether to sell to domicile or at pantry.
Define, if you use a shop and where to locate.

Price: How much will pay for it?
Is defined by the cost price, will add all in costs: product, promotion and place, besides is added the desired profit percentage.
It sets its price by market,will investigates how much they cost goods and services similar, and the decision is made price.