CYBERMARKETING

The cybermarketing is via internet marketing, is the promotion and sale of products via internet.

the cybermarketing provides major competitive advantages that many companies have adapted to their business strategy

To succeed we must be prepared to face this new business model based on highly competitive and innovative information systems.

The marketing in the companies

The marketing is a basic management tool should be used by all market-oriented company that wants to be competitive.The marketing has to be fully cordinated and consistent with the company strategic plan, and if necessary make the accurate changes.
In marketing every action executed without adequate planning is a high risk of failure or huge waste of resources, The marketing plan provides a clear view of the ultimate objetive and what you want to get,the marketing plan also gives us an idea of how is the company and the that resources should be allocated to meet the objectives proposed.
without a marketing plan we will never know how we achieved the results of our company, and we going to be exposed to the market shock.The rapid changes occurring in the market and the advent of new technologies are forcing implement creative and effective marketing plans to be competitive and survive in the market.

How should it be the rol of marketing in the third world countries?

The professional marketing can contribute a incalculable value to the planning and operation of government in third world countries.
Ireland is a good example, because the government has established a marketing ministry which works with committees of investment, tourism and export. The thought in function of marketing can add value to these three sectors:

- Attracting foreign investment.
- Improve strategies to attract tourists.
- Improve the exportation of domestic products.

Marketing the 4 p's

This is divided into 4 parts

Product: What do I sell?
Are given to know the characteristics and the benefit of the customer product. need defined the satisfies of his customers. may be a product, service or a combination of both. must be set if the product is nuclear or extended. The nuclear: it is exclusively the product. The extended: covers the added value of the guarantees, additional services and packages.

promotion: how the clients will know and buy it?
Within the promotion can make announcements on radio, television, internet or newspapers. You may advertise in telephone directories. Telemarketing to offer their services or products. Participation in trade fairs.

Place: How are they will get?
Define if you deliver your products directly or through distributors.
Select whether to sell to domicile or at pantry.
Define, if you use a shop and where to locate.

Price: How much will pay for it?
Is defined by the cost price, will add all in costs: product, promotion and place, besides is added the desired profit percentage.
It sets its price by market,will investigates how much they cost goods and services similar, and the decision is made price.

Actors In The Marketing
in the marketing are two main players

The Producer: is the that designs and producing consumer goods to meet consumer needs. It analyzes consumer likes, was to establish their needs and desires, and influence their behavior to want to acquire existing goods and to seek the consumer buying a certain product.

The Consumer: Is a person or organization who demand goods or services provided by the producer to meet your needs, those have with a disposable income to make use of it through market mechanisms. the consumer is the final user of the product.
The marketing actions Are intended to encourage the purchase to the consumer.

Stages Of Marketing

Is divided into four stages

1) Study and market selection: is the stage where you choose to which type of persons,
communities or companies, are to meet their needs with the product.

2) Marketing mix: based on 4 politicals (the 4 p's)
product
price
place
promotion

3) Design: Is where they make plans and programs for the period in course.

4) Positioning: Is where you look if at the consumer's mind, Is in the product. Also we analyze the market and competition.

THE MARKETING HISTORY

In the old days life was easy, there were few marks, it was easy to differentiate.

Had recommendations one by one domain of mass media.

In 1965 he had 80% coverage with only three 60 second commercials on television.

Before had ready acceptance of advertising, fans were achieved marks.

Then ... .... Times have changed, the world now is modern, mental and sensory overload, 65% of people feel a barrage of advertisements.

The marks are more likely to fail, the brand choice is complex, and social networks are growing.

It now uses the recommendation many to many, there is opposition to the advertising, publicity should be creative, to which people want to trade marks.

THE MARKETING

Is a procces by which people exchange goods or services for meet needs and have benefits.

Marketing elements are:

Marketings strategies, sales, market research, market positioning, and advertising.
the marketing objetive is to encourage the exchange between two parties so that both will benefit.
Is important to know that the modern marketing born with the industrial revolution and has grown since that.