Actors In The Marketing
in the marketing are two main players

The Producer: is the that designs and producing consumer goods to meet consumer needs. It analyzes consumer likes, was to establish their needs and desires, and influence their behavior to want to acquire existing goods and to seek the consumer buying a certain product.

The Consumer: Is a person or organization who demand goods or services provided by the producer to meet your needs, those have with a disposable income to make use of it through market mechanisms. the consumer is the final user of the product.
The marketing actions Are intended to encourage the purchase to the consumer.